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在国际传播研究“全球南方”转向的背景下,本文聚焦撒哈拉以南非洲地区的虚假信息治理困境,批判了当前主流治理模式高度依赖西方本质主义逻辑的弊端。现有的治理策略多为工具范式主导,忽视了虚假信息在非洲语境下与宗教信仰、族群身份、历史记忆等文化土壤之间的深度勾连。本文选取疫苗与割礼为核心案例,展示了殖民记忆与宗教惯习如何影响虚假信息的生成与传播,并使得“科学澄清”与“理性宣教”一定程度无效化。本研究主张突破单一技术治理框架对文化的失察,恢复地方主体的知识解释权,并借鉴莫汉·杜塔的文化中心路径理论,倡导一种达到地方知识、文化、结构三者之间平衡的治理方案。这一路径不仅是对西方主导治理逻辑的批判与超越,也为南方国家构建信息与传播新秩序提供了理论可能,亦对我国涉非国际传播工作规避文化误读、优化对外叙事策略具有现实借鉴意义。
Abstract：This article analyzes the dilemmas of disinformation governance in sub-SaharanAfrica, critiquing the pitfalls of mainstream governance models that heavily rely o n Western essentialist logic. Current governance strategies are predominantlyshaped by instrumental paradigms, overlooking the deep entanglem ent between disinformation and the cultural contexts of religion, ethnic identity,and historical memory in Africa. Using vaccines and female genital muti lation(FGM) as core case studies, the paper illustrates how colonial memory andreligious customs shape the production and dissemination of disinformation, thereby rendering “scientific clarification” and “rational advocacy” ineffective. This study calls for a break from technocratic governance frameworks that neglect cultural dimension s and advocates for restoring the epistemic agency of local communities. Drawingon Mohan Dutta.s culture-centered approach, it proposes a governance mode l that bala nces local knowledge, cultural context, and structural conditions. Thisapproachnot only critiques and transcends Western-dominated governance logics but also offers theoretical possibilities for Global South countries to reclaim informat ion sovereignty. This study also bears practical reference significance for China.sAfrica-related international communication to avoid cultural misinterpretation and optimize externalnarrative strategies.
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(1)虽然文化中心路径的研究多采用田野调查的方式,注重通过社区参与来理解边缘群体的健康观念与治理经验,但虚假信息治理的研究对象与此有所不同。它通常更侧重于对虚假信息本身的内容分析,以及对治理信息与治理模式的文本分析。本文借鉴了文化中心路径对质性研究的基本思路,但并未进行实地田野调查,而是通过文本分析与案例分析的方式,聚焦信息传播中的文化意义与结构性问题,以探讨撒哈拉以南非洲地区的虚假信息治理逻辑。
(2)笔者根据世界银行、世卫组织有关资料整理而成,详见https://data.worldbank.org.cn/indicator.
基本信息:
中图分类号:G206
引用信息:
[1]苏婧,李一鸣.重新想象国际传播:撒哈拉以南非洲虚假信息治理的范式反思与启示[J].全球传媒学刊().
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