许智修,许昊,马拉尔·阿卜杜拉希,叶锦仪

• 1:明尼苏达大学哈伯德新闻与传播学院
• 2:墨尔本大学
• 3:清华大学新闻与传播学院

摘要(Abstract)：

本研究通过分析广告生态系统的核心参与者(广告行业/广告商)与其他重要参与者之间的联系和紧张关系，探讨了目前广告研究的主题分类。我们通过对过去20年在三大广告期刊上发表的原创文章进行文献计量分析，确定了缺乏研究的主题领域。这些主题包括：(1)广告行业/广告商与非政府监管/监督组织之间的问题；(2)广告行业/广告主与政府之间的问题；(3)宏观环境，特别是社会和技术环境因素的相关问题。针对每个领域，我们都提出了未来广告研究的紧迫议题和研究问题示例。

关键词(KeyWords)： 广告生态系统;广告监管;广告道德伦理;科学技术和广告;计算广告学

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 许智修,许昊,马拉尔·阿卜杜拉希,叶锦仪

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• ① 本研究补充材料见https://doi.org/10.1080/02650487.2022.2150955