史安斌,戴润韬

• 1:清华大学新闻与传播学院

摘要(Abstract)：

2017年8月至今,中美贸易战及由此引发的"媒体战""舆论战"几经反复,日渐升级。2019年5月,美国福克斯商业频道主播翠西·里根公开宣称美国发动对华贸易战合理合法。对此,中国国际电视台主播刘欣通过社交账号对其观点予以回击。双方相约展开电视辩论,引发国际舆论的广泛关注,成为中国对外传播实践中的一个标志性事件。本文以此案例为出发点,从新闻框架和话语社区构建等理论切入,对社交平台上的中国媒体外宣品牌重塑进行了实证探究,旨从内容、效果和策略等层面为我国媒体提升国际传播能力梳理经验教训,并就"中国声音"如何从"传出去"到"传进去"提供方向性的对策建议。

关键词(KeyWords)： 国际传播;中美贸易战;新闻框架;社交媒体;中美主播约辩

Abstract:

Keywords:

基金项目(Foundation): 教育部哲学社科重大攻关项目“新时代中华文化走出去策略研究”(项目批准号18JZD012)的部分成果

作者(Author): 史安斌,戴润韬

DOI: 10.16602/j.gmj.20190032

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