杭敏

• 1:清华大学新闻与传播学院

摘要(Abstract)：

本文对2014年传媒经济与管理研究进行了综述。文章选取了三本核心国际学刊《传媒经济学刊》(Journal of Media Economics,JME)、《国际传媒管理学刊》(The International Journal on Media Management,JMM)与《传媒经营管理研究学刊》(Journal of Media Business Studies,JOMBS)的40篇文章作为样本进行分析。学刊文章中多见理论型范式和市场化路径的应用,而批评型范式和影响力研究较为缺乏。综述发现,传媒经济与管理研究正日趋国际化、更重实证性、更显理论性,尤其强调经济学理论与方法的应用。在这样的趋势下,一方面规范学院派经济学的重要性越来越强;另一方面传播学属性议题的式微也越来越为明显。其结果可能导致该领域的研究虽然在学术理论性和规范化方面越来越精致,但其社会价值却逐渐削弱。

关键词(KeyWords)： 传媒经济;传媒管理;国际学刊;研究综述

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 杭敏

DOI: 10.16602/j.gmj.2015.01.007

参考文献(References)：

• 杭敏、罗伯特·皮卡德(2005):传媒经济学研究的历史、方法与范例,《现代传播》,第4 期,26-30页。
• Adilov,N.&Martin,H.J.(2014a).How media coverage affects employer reputation,How negative cover stories increase magazine sales,and How bandwagon effects drive audience selection of foreign movies.Journal of Media Economics,27(4),177-180.doi:10.1080/08997764.2014.969065
• Adilov,N.&Martin,H.J.(2014b).The role of bargaining power for media bias,redlining in the IPTV market,and long tail economy in online news.Journal of Media Economics,27(3),118-119.doi:10.1080/08997764.2014.934560
• Adilov,N.&Martin,H.J.(2014c).Revisiting financial commitment in a European context,developing a consumer-based system for classifying movies,and reflecting on 25years of the Journal of Media Economics.Journal of Media Economics,27(2),57-59.doi:10.1080/08997764.2014.906868
• Adilov,N.&Martin,H.J.(2014d).Competition in the broadcast market,program diversity,and movie demand patterns.Journal of Media Economics,27(1),1 -2.doi:10.1080/08997764.2014.873599
• Albarran,A.B.(2014).Journal of Media Economics 25th anniversary essay.Journal of Media Economics,27(2),109-112.doi:10.1080/08997764.2014.904593
• Amatulli,C.,Guido,G.,&Barvarito,C.M.(2014).Does popularity in social networks influence purchasing and lifestyle decisions?The meaning of online friendship.Journal of Media Business Studies,11(3),1-21.doi:10.1080/16522354.2014.11073582
• Arango-Kure,M.,Garz,M.,&Rott,A.(2014).Bad news sells:The demand for news magazines and the tone of their covers.Journal of Media Economics,27 (4),199-214.doi:10.1080/08997764.2014.963230
• Asai,S.(2014).An examination of terrestrial and broadcasting satellite broadcasters'programming by type:What factors influence program diversity in the multichannel era?.Journal of Media Economics,27(1),20-37.doi:10.1080/08997764.2013.873441
• Bechmann,A.(2014).Non-informed consent cultures:Privacy policies and app contracts on Facebook.Journal of Media Business Studies,11(1),21-38.doi:10.1080/16522354.2014.11073574
• Compaine,B.(2014).Media economics in four observations.Journal of Media Economics,27(2),113-115.doi:10.1080/08997764.2014.904594
• Green,T.&Erickson,K.(2014).For those playing along at home:Four perspectives on shared intellectual property in television production.Journal of Media Business Studies,11(2),1-23.doi:10.1080/16522354.2014.11073578
• Goyanes,M.&Dürrenberg,C.(2014).A Taxonomy of newspapers based on multi-Platform and paid content strategies:Evidences from Spain.The International Journal on Media Management,16(1),27-45.doi:10.1080/14241277.2014.900498
• Guo,M.(2014).Relationship marketing in an online social media context:Newspaper versus television brand websites comparison.Journal of Media Business Studies,11(4),1-26.doi:10.1080/16522354.2014.11073586
• Guo,W.&Lai,F.(2014).Media bias when advertisers have bargaining power.Journal of Media Economics,27(3),120-136.doi:10.1080/08997764.2014.931861
• Hang,M.&Picard,R.(2006).The history and development of media economics research in China.Journal of Media Business Studies,3(2),23-39.doi:10.1080/16522354.2006.11073440
• Hansen,B.O.&Keiding,H.(2014).Equilibria in a random viewer model of television broadcasting.Journal of Media Economics,27(1),3-19.doi:10.1080/08997764.2013.873442
• Harisalo,R.,Rajaniemi,J.,Stenvall,J.,&Vallin,T.(2014).Emergent positive culture in a media organization:Satakunnan Kansa a newspaper case study.Journal of Media Business Studies,11(3),43-62.doi:10.1080/16522354.2014.11073584
• Hess,T.(2014).What is a media company?A reconceptualization for the online world.The International Journal on Media Management,16(1),3-8.doi:10.1080/14241277.2014.906993
• Holmes,T.A.(2014).Media sales management and new product launch:An exploratory study.Journal of Media Business Studies,11(3),63-85.doi:10.1080/16522354.2014.11073585
• Huang,J.S.&Wang,W.(2014).Application of the long tail economy to the online news market:Examining predictors of market performance.Journal of Media Economics,27(3),158-176.doi:10.1080/08997764.2014.931860
• Im,H.,Jung,J.,Kim,Y.,&Shin,D.H.(2014).Factors affecting resistance and intention to use the Smart TV.Journal of Media Business Studies,11 (3),23-42.doi:10.1080/16522354.2014.11073583
• Jrventie-Thesleff,R.,Moisander,J.,&Villi,M.(2014).The strategic challenge of continuous change in multi-platform media organizations—A strategy-as-practice perspective.The International Journal on Media Management,16(3/4),123-138 .doi:10.1080/14241277.2014.919920
• Ji,S.W.(2014).Diffusion of the new video delivery technology:Is there redlining in the Internet protocol TV service market?.Journal of Media Economics,27 (3),137-157.doi:10.1080/08997764.2014.931862
• Kanuri,V.K.,Thorson,E.,&Mantrala,M.K.(2014).Using reader preferences to optimize news content:A method and a case study.The International Journal on Media Management,16(2),55-75.doi:10.1080/14241277.2014.943898
• Kranenburg,H.V.&Ross,T.(2014).Corporate political strategies related to decisions of European competition commission on regulatory issues in the European telecommunications industry.Journal of Media Business Studies,11 (4),51-66.doi:10.1080/16522354.2014.11073588
• Krumsvik,A.H.&Ots,M.(2014).Editorial:Is there such a thing as a Nordic Approach to meida business research?.Journal of Media Business Studies,11 (1),1-4.doi:10.1080/16522354.2014.11073572
• Maijanen,P.&Jantunen,A.(2014).Centripetal and Centrifugal forces of strategic renewal:The case of the Finnish broadcasting company.The International Journal on Media Management,16(3/4),139-159.doi:10.1080/14241277.2014.982752
• Malmelin,N.&Moisander,J.(2014).Brands and branding in media management—Toward a research agenda.The International Journal on Media Management,16 (1),9-25.doi:10.1080/14241277.2014.898149
• Mierzejewska,B.&Shaver,D.(2014).Key changes impacting media management research.The International Journal on Media Management,16(2),47-54.doi:10 .1080/14241277.2014.954439
• Natterer,K.(2014).How and why to measure personal and historical nostalgic responses through entertainment media.The International Journal on Media Management,16(3/4),161-180.doi:10.1080/14241277.2014.989567
• Newell,J.,Genschel,U.,&Zhang,N.(2014).Media discontinuance:Modeling the diffusion“S”curve to declines in media use.Journal of Media Business Studies,11(4),27-50.doi:10.1080/16522354.2014.11073587
• Ohlsson,J.(2014).Fading support for the Swedish press support.Journal of Media Business Studies,11(1),39-60.doi:10.1080/16522354.2014.11073575
• Oliver,J.(2014).Dynamic capabilities and superior firm performance in the UK media industry.Journal of Media Business Studies,11(2),57-77.doi:10.1080/16522354.2014.11073580
• Panico,M.,Raithel,S.,&Michel,E.(2014).The effect of media coverage onemployer reputation.Journal of Media Economics,27(4),181-198.doi:10.1080/08997764.2014.963228
• Picard,R.G.(2014).Reflections on a quarter century of JME Publication.Journal of Media Economics.27(2),107-108.doi:10.1080/08997764.2014.904592
• Powers,A.,Sohn,A.B.,&Briggs-Bunting,J.(2014).Family-owned newspapers:Filling niches in local U.S.communities.Journal of Media Business Studies,11 (2),79-91.doi:10.1080/16522354.2014.11073581
• Russi,L.,Siegert,G.,Gerth,M.A.,&Krebs,I.(2014).The relationship of competition and financial commitment revisited:A fuzzy set qualitative comparative analysis in European newspaper markets.Journal of Media Economics,27(2),60-78.doi:10.1080/08997764.2014.903958
• Shon,J.,Kim,Y.,&Yim,S.(2014).Classifying movies based on audience perceptions:MTI framework and box office performance.Journal of Media Economics,27(2),79-106.doi:10.1080/08997764.2014.903959
• Sjvaag,H.(2014).The principles of regulation and the assumption of media effects.Journal of Media Business Studies,11(1),5-20.doi:10.1080/16522354.2014.11073573
• Tennant,J.I.(2014).Free newspapers in the United States:Alive and kicking.The International Journal on Media Management,16(3/4),105-121.doi:10.1080/14241277.2014.974244
• Wikstrm,P.(2014).Tools,building blocks,and rewards:Traditional media organizations learn to engage with productive audiences.Journal of Media Business Studies,11(4),67-89.doi:10.1080/10522354.2014.11073589
• Xu,X.&Fu,W.W.(2014).Aggregate bandwagon effects of popularity information on audiences'movie selections.Journal of Media Economics,27(4),215-233.doi:10.1080/08997764.2014.963229
• Yang,Y.&Coffey,A.J.(2014).Audience interactivity on video websites and the business implications for online media platforms.Journal of Media Business Studies,11(2),25-56.doi:10.1080/16522354.2014.11073579
• Yang,J.&Kim,W.(2014).Seasonality in the non-U.S.motion picture industry:A case of South Korea.Journal of Media Economics,27(1),38-55.doi:10.1080/08997764.2013.873443