刘心雨,许静雯,朱红强

• 1:烟台大学文学与新闻传播学院
• 2:暨南大学外国语学院

摘要(Abstract)：

本研究深入探讨了网络直播与消费文化复杂交织的环境中，有关男性气质展演与性别凝视反转的现象，旨在丰富主播研究中有关性别维度的考察。研究发现，在网络直播中，男性的身体不仅成为一种被观赏和消费的对象，同时也是性别角色重构和凝视反转的舞台。通过对直播内容的多模态话语分析，我们揭示了身体如何作为男性气质的载体实现“展演”与“消费”。与此同时，传统性别角色和霸权男性气质发生了一些微妙的转变，使得男女之间的二元对立桎梏逐渐被解构。此外，弹幕为女性观众提供了一个直接与男性气质对话的中介平台，进一步强化了性别凝视的反转，展现了观众对主播的占有、欲望与权力。最后，本研究还强调了这种性别凝视反转背后的商业逻辑。在Y集团的直播间里，无论是将男性身体作为“展示品”,还是将情感劳动视作“商品”,其目的都是追求最大化经济利益和品牌效应。在资本消费文化的社会中，性别物化与性别权力的平衡追求显得尤为复杂。

关键词(KeyWords)： 网络直播;性别凝视;男性气质;多模态话语分析

Abstract:

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基金项目(Foundation):

作者(Author): 刘心雨,许静雯,朱红强

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