黄河,刘琳琳,杨小涵

• 1:中国人民大学新闻学院
• 2:中国劳动关系学院文化传播学院

摘要(Abstract)：

本文以“情感—理性—卷入度”模型为基础，面向城市居民检验绿色低碳信息对提升其绿色低碳行为态度与行为水平的作用路径和效果，以期为引导公众践行绿色低碳行为、构建绿色低碳生活方式的信息传播与社会倡导优化提供实证参考。研究发现，政策与知识信息、行动反馈信息与社交示范信息等三类关键的绿色低碳信息主要通过激发个体生成积极正面的情感体验，改善公众对绿色低碳行为的态度。基于理性与情感两种认知机制形成的公众对信息质量的评价在此过程中发挥中介作用。绿色低碳行为态度的提升会促进公众践行绿色低碳行为，私人领域的绿色低碳实践还会促进公众在公共领域中参与更广泛的绿色低碳行动。

关键词(KeyWords)： 绿色低碳态度与行为;信息说服效果;ARI模型

Abstract:

Keywords:

基金项目(Foundation): 中国人民大学科学研究基金（中央高校基本科研业务费专项资金资助）项目“对外讲好中国生态文明故事的战略传播体系研究”（项目批准号：22XNA035）阶段性成果

作者(Author): 黄河,刘琳琳,杨小涵

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