移动媒体受众新闻消费多样性演化研究A Study on the Evolution of Diversity of User News Consumption in the Mobile Media Environment
张伦,邓依林,吴晔
摘要(Abstract)：
本研究基于2019年7月1日至2019年12月31日某移动新闻媒体用户新闻浏览数据，采用多层次线性回归分析探究移动媒体受众新闻消费多样性演化及其影响因素。首先，移动媒体受众新闻消费多样性随时间推移呈现较为稳定的变化趋势。其次，新闻推送对新闻消费多样性具有显著的正向影响，并对时间与新闻消费多样性之间的关系具有显著的正向调节作用。受众新闻消费主动性对新闻消费多样性具有显著的负向影响，并对时间与新闻消费多样性之间的关系具有显著的负向调节作用。
关键词(KeyWords)： 移动媒体;新闻消费多样性;新闻推送;新闻消费主动性
基金项目(Foundation): 国家自然科学基金项目“移动新闻媒体中的用户行为统计规律与建模”（项目编号：11875005）资助
作者(Author): 张伦,邓依林,吴晔
DOI: 10.16602/j.gjms.20220028
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- ① 筛选条件包括：(1)24小时连续浏览新闻行为；(2)多次重复且有规律的行为序列；(3)短时间内多次操作(如1秒钟内产生10～20次以上的用户行为)。