狄丰琳,常江

• 1:宁波大学现代传播研究院
• 2:宁波大学人文与传媒学院
• 3:深圳大学传播学院
• 4:深圳大学全球传播研究院

摘要(Abstract)：

文生图大模型开始批量生产“像新闻”的图像，新闻图像与现实之间原本相对稳定的指涉关系面临重新组织。本研究围绕新闻图像可信性的变化，引入表征路径与意象路径两个分析性概念，考察文生图大模型进入新闻业后，新闻图像在事实说明、情境建构和公众理解中的功能变化。本研究认为，文生图大模型使新闻图像更早地参与报道主题的视觉设定与理解引导。在生产端，图像的形成依据与责任线索更多是被嵌入机构内部流程，并在发布界面被压缩为简短标识，呈现出前台标识与后台责任分置的状态；在传播端，图像则更容易凭借熟悉的新闻视觉外观、情境感与情绪唤起能力，先于说明信息进入公众视野，并引导公众形成初步判断。由此，治理重点在于提高生成属性、使用语境、核验过程与编辑判断的可见性，并对意象路径的情境组织能力形成必要约束与引导。

关键词(KeyWords)： 文生图大模型;表征;意象;生成式人工智能;数字新闻

Abstract:

Keywords:

基金项目(Foundation): 广东省社科联2025年度“三类基地”专项课题“数智媒介生态下湾区文化符号体系的生成与传播研究”(项目批准号:25JDZX02)的阶段性成果之一

作者(Author): 狄丰琳,常江

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