张昕之,傅晓艺

• 1:香港浸会大学新闻系

摘要(Abstract)：

本研究考察了事实核查机构使用“点击诱饵元素”的现状，并对其传播效果进行评估。本研究通过人工标注样本以训练机器学习模型的方法，分析了12家美国专业事实核查机构过去两年间在其推特账号上发布的24670条用于推广核查报告的推文。研究发现，五分之一的推文包含点击诱饵元素。对于有影响的事实核查机构而言，当其在核查时政和公共卫生议题时，点击诱饵元素对推文的传播效果有负面影响。本研究讨论了该结果对理论、方法和网络内容管理实践层面的启示。

关键词(KeyWords)： 点击诱饵;事实核查;社交媒体推广;用户参与;启发式系统模型;语言特征

Abstract:

Keywords:

基金项目(Foundation): 香港研究资助局“优配研究金”（项目批准号：12602420）;; 香港浸会大学“传播媒体文化研究资助计划”的阶段性成果~~

作者(Author): 张昕之,傅晓艺

DOI: 10.16602/j.gjms.20220027

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• ① 关于此库的算法和运用细则，请参见 Grün & Hornik(2011)。