特里·弗卢,张芳丹

• 1:澳大利亚人文科学院
• 2:悉尼大学
• 3:清华大学新闻与传播学院

摘要(Abstract)：

本文探讨了媒体产业的未来，重点关注使用媒体集中度指数作为衡量媒体权力带来的挑战以及数字平台和人工智能对媒体产业带来的变革。具体来说，本文讨论了作为跨学科领域的传播与媒体研究的演变过程，数字平台对媒介生产和分发的影响，AI的兴起及其对媒体产业的影响，以及围绕媒体集中和权力的复杂问题；强调了媒体产业的动态发展和对媒体产业研究新方法的需求，以便解释和应对这些变化。

关键词(KeyWords)： 媒体产业;斯图亚特·霍尔;数字平台;媒体集中;人工智能

Abstract:

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基金项目(Foundation):

作者(Author): 特里·弗卢,张芳丹

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• ①一个问题是：来源多样性是否会导致内容多元化。即使在竞争激烈的媒体市场中，制度同质化的诱惑仍然很强，市场参与者几乎都在复制市场主导者的做法，因为这构成了对“成功”的共同理解(DiMaggio & Powell,1983)。
• ①One question has been whether source diversity leads to content diversity. Even in highly competitive media markets, the temptation towards institutional isomorphism or all players in a market essentially copying the practices of the dominant player or players in that market because that constitutes a shared understanding of ‘success’, is strong(Di Maggio & Powell, 1983).