张伦,刘金卓

• 1:北京师范大学新闻传播学院
• 2:复旦大学新闻学院

摘要(Abstract)：

本研究基于“信念叙事”理论，探讨健康信息不确定性如何调节论证方式(即数字论证与叙事论证)对在线健康讨论说服效果的影响。研究采用跨平台(微博与小红书)与跨话题比较设计。结果表明，叙事论证和数字论证均能够提升健康说服效果，且二者之间存在协同效应。进一步分析表明，信息不确定性调节了论证方式对说服效果的影响，即信息不确定性强化了叙事论证的说服效果，却削弱了数字论证的说服效果。本研究旨在深化对在线健康信息传播机制的理解，阐释在不同信息环境中说服策略的效果差别，为公共卫生机构和健康信息传播者在不确定性环境中设计更有效的沟通策略提供理论与实践指导。

关键词(KeyWords)： 健康说服;信息不确定性;信念叙事理论;计算传播

Abstract:

Keywords:

基金项目(Foundation): 北京市社会科学基金年度规划项目“人工智能时代计算传播学范式转移与理论创新机制研究”(项目批准号:25BJ03169)的阶段性成果

作者(Author): 张伦,刘金卓

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