王忆希,吴福仲,王峥

• 1:中国传媒大学播音主持艺术学院
• 2:清华大学新闻与传播学院

摘要(Abstract)：

伴随着传统媒体的智能化转型,人工智能主播(AI主播)日渐出现在新闻节目中。作为一项新兴传播实践,AI主播面对的节目受众如何对其进行感知,其接受度又受到何种因素影响,成为本文关注的核心命题。本研究基于新技术与社会行动者的双重视角,通过问卷调查的方法对如上问题进行探究。结果表明:在新技术特质层面,感知新颖性正向预测新闻AI主播的态度与接受度,而感知智能优势对态度与接受度的影响并不显著。在社会行动者特质层面,感知可信度、感知形象拟人化与感知能动性均正向预测新闻AI主播的态度与接受度。除此之外,感知新颖性、感知可信度、感知拟人化与感知能动性通过态度的中介作用正向影响受众对于新闻AI主播的接受度。本研究拓展了新闻AI主播接受度的前因变量,为理解新闻AI主播的社会扩散过程提供了更为情境化的视角。

关键词(KeyWords)： 人工智能新闻主播(AI新闻主播);态度;接受度;感知技术新颖性;感知优势;感知可信度;感知形象拟人化;感知能动性

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 王忆希,吴福仲,王峥

DOI: 10.16602/j.gjms.20210032

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