陈爽,李彬,周琪

• 1:清华大学新闻与传播学院
• 2:武汉大学信息管理学院
• 3:武汉大学文化遗产智能计算实验室
• 4:武汉大学新闻与传播学院

摘要(Abstract)：

生成式人工智能为传统文化的数字化展示与传播提供新引擎。本研究以文生视频为切入点，关注其如何通过激发公众深层心理体验来促进文化认同与参与行为。敬畏感作为文化体验的核心心理机制，能有效解释个体面对宏大文化符号时的情感升华与行为驱动。为此，本研究引入敬畏的原型模型，构建了一个有调节的链式中介模型，探究文生视频的可供性是否、如何以及何时影响文化认同和参与行为。采用问卷调查法(N=492)进行实证研究发现，可供性(即美学、象征性、叙事、娱乐、可见性和知识传递)会显著诱发跨时空联结和创新感知，进而增强敬畏感并促进文化认同和文化参与行为。本研究深入揭示了文生视频可供性推动文化认同和参与行为的机制与边界条件，为数字技术与传统的融合发展提供实践指导。

关键词(KeyWords)： 文生视频;可供性;敬畏感;文化认同;文化参与行为

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 陈爽,李彬,周琪

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