向安玲,沈阳,何静

• 1:清华大学新闻与传播学院

摘要(Abstract)：

舆论动力学旨在探讨舆论生成与演变的内外动因,挖掘观点转变与共识形成的普遍规律。本文对舆论动力学经典理论模型进行回顾,从跨学科视角对相关理论的演进与迭代进行梳理,进一步结合媒介环境特征提出舆论动力学的四大探索方向:从显性观点到隐性观点、从单一议题到混合议题、从单一网络到混合网络、从人人交互到人机混合传播。本文一方面为舆论动力学的模型框架提供拓展性指标,另一方面为传播学领域的舆论研究提供方法参考。

关键词(KeyWords)： 舆论;舆论动力学;舆论演变;共识;综述

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金重大项目“基于机器博弈的网络信息传播安全多准则动态管控策略研究”（项目编号：19ZDA329）的阶段性成果

作者(Author): 向安玲,沈阳,何静

DOI: 10.16602/j.gmj.20200038

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