高芳芳,林心婕,赵睿晗

• 1:浙江大学传媒与国际文化学院
• 2:闽江学院新闻传播学院

摘要(Abstract)：

随着人工智能技术的发展，AI新闻日渐崛起。在受众眼中，AI生产和播报的新闻可信吗?为了回答这一问题，本文基于精细加工可能性模型，通过在线实验发现，同一新闻视频，当其被标示为由AI自动生成内容时，被试感知到的新闻可信度显著低于当其被标示为由记者采编时；当其被标示为由AI自动生成并由AI主播播报时，被试的新闻可信度感知最低。中心路径和边缘路径在被试的新闻可信度感知的形成中都发挥了作用，且中心路径的效应更强。本文试图以新闻信任和认知路径作为上述研究发现的解释进路，为AI热潮下新闻业的数字化转型提供可行性建议。

关键词(KeyWords)： 人工智能;新闻可信度;ELM模型;AI新闻

Abstract:

Keywords:

基金项目(Foundation): 国家社科基金重大项目“互联网环境下新闻理论范式创新研究”(课题号:21&ZD318)的阶段性成果

作者(Author): 高芳芳,林心婕,赵睿晗

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