才让卓玛,宋清溪

• 1:青海师范大学新闻学院

摘要(Abstract)：

本研究旨在探究不同类型(影响/科学/行动/政治)气候叙事框架如何影响中国生态移民的低碳行为意愿。采用简单随机分配设计，在青海省招募800名生态移民参与两项实验。结果显示，行动气候叙事框架最能有效提升行为意愿，政治气候叙事框架作用最弱；文化背景对框架效应无显著调节，但价值感知具有部分调节作用。本研究拓展了气候传播中框架效应模型的调节机制，厘清了生态移民作为特殊群体在气候传播中的信息接受差异与心理机制，研究结果为未来的生态移民气候适应行为研究和实践提供参考。

关键词(KeyWords)： 气候叙事;低碳行为意愿;价值感知;生态移民

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 才让卓玛,宋清溪

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