杨婧,沈阳

• 1:清华大学新闻与传播学院

摘要(Abstract)：

近几年,国内外研究者从技术、方法、伦理等角度对社交媒体研究中大数据分析进行了热烈的讨论。基于已有文献,本文分析总结了现阶段进行社交媒体大数据研究所面临的三个困境:使用大数据进行社交媒体研究所获得的结论尚不具有普适性;通过数据揭示传播中的规律,需要来自理论的支持;大数据的出现会带来新的"数字鸿沟",即"大数据鸿沟"。

关键词(KeyWords)： 大数据;社交媒体;研究方法;社会科学;数字鸿沟;大数据鸿沟

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 杨婧,沈阳

DOI: 10.16602/j.gmj.20180006

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