贾煜,韦懿轩,黄玥,罗晨

• 1:武汉大学媒体发展研究中心
• 2:武汉大学新闻与传播学院
• 3:武汉大学跨文化传播研究中心

摘要(Abstract)：

在不同的使用场景下，用户对ChatGPT的期望和需求可能存在显著差异，这直接影响了用户的使用体验和满意度。现有关于ChatGPT使用满意度的研究相对有限，本研究从ChatGPT使用类型切入，立足于期望不一致理论，探讨ChatGPT的不同使用类型(功能导向vs娱乐导向)对用户满意度的影响，并力图揭示其后的作用机制。通过开展一项嵌入于真实情境的单因素组间随机实验，研究者发现，与功能导向的ChatGPT使用相比，娱乐导向ChatGPT使用场景下用户的满意度更高。具体而言，在答案准确性和完整性满意度上，娱乐导向的ChatGPT使用显著高于功能导向使用，而在答案时效性方面，两组不存在显著差异。此外，挫败感在ChatGPT使用类型与用户满意度之间起中介作用。与功能导向ChatGPT使用相比，娱乐导向使用情境中的用户挫败感更弱，进而导致了更高的满意度。

关键词(KeyWords)： AIGC;人工智能;使用场景;挫败感;期望不一致理论

Abstract:

Keywords:

基金项目(Foundation): 教育部人文社会科学重点研究基地重大项目(项目批准号:22JJD860009);; 湖北省委宣传部-武汉大学部校共建项目(项目批准号:2021XWZY009)的阶段性研究成果

作者(Author): 贾煜,韦懿轩,黄玥,罗晨

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