格雷厄姆·默多克,李雨浛

• 1:拉夫堡大学
• 2:清华大学新闻与传播学院

摘要(Abstract)：

作为过去一年里发生的两次全球性危机,气候变化和新冠病毒肺炎疫情昭示了人类当前所处的危险情境,深切地影响到每个人的生活,而这两种危机都与我们当前传播系统的组织方式紧密相关。一方面,从传媒产业的物质基础维度来看,数字化巨头企业加速数字设备的迭代速度,增加数字网络信息传输的数量和多样性,造成了能源消耗量和碳排量的巨幅上涨;另一方面,通过植入式说服和网红等新型在线广告形式,数字媒体在社交媒体平台上打造了一个充斥着各种产品营销广告的媒介景观。数字设备在培养大众的过度消费文化中扮演着重要角色。随着数字媒体日益成为人们生活的中心,传播学研究者逐渐被置于争议的风口浪尖,社会也赋予他们"为可持续发展作贡献"这一特殊的责任。我们需要在引导公共辩论中发挥积极的作用,对人们日常使用的数字技术所造成的社会和生态成本进行权威的分析,重塑媒体的公共服务理念,建立一种具有社会平等和环境可持续发展特质的替代方式,来取代之前完全商业化的传播方式。

关键词(KeyWords)： 数字资本主义;物质基础;嵌入式说服;公共服务媒体

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 格雷厄姆·默多克,李雨浛

DOI: 10.16602/j.gmj.20210025

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