季佳颖,钱晓杭

• 1:上海科技大学创业与管理学院
• 2:凯度消费者指数部门

摘要(Abstract)：

本文旨在结合选择性螺旋理论,通过分析网络新闻的传播路径来探究当前中国民众的美国观,主要通过内容分析以及调节回归的量化研究方法来进行研究,其中自变量为"对于中国而言的媒体导向",因变量为"点击量/转发量",调节变量为"对于美国而言的媒体导向"。研究方法将传统的内容分析与计算机科学技术结合,分两个步骤:(1)通过人工内容分析方法对1万条新闻标题进行标识;(2)利用机器学习技术标识剩下约3.7万条新闻标题。

关键词(KeyWords)： 公共舆论;选择性螺旋;网络新闻;计算机辅助的内容分析方法;调节回归分析

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 季佳颖,钱晓杭

DOI: 10.16602/j.gmj.20180005

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• (1)2016年赵心树教授于莱斯特大学举办的国际媒介与传播研究学会(IAMCR)上提出“选择性螺旋”概念。