牟怡,官奕聪

• 1:上海交通大学媒体与传播学院

摘要(Abstract)：

通过社交线索的选择和设定让机器表达出特定的社交信号，进而实现期待中的社交反应，是人机传播中一种常见却易被误用的方法。本研究通过文献的系统梳理对社交线索这一概念追根溯源，区分了社交线索、社交信号和社交反应三个相关却不同的概念，探析人机传播社交偏差的原因。本研究从编码与解码的视角指出经典的社交线索到社交信号再到社交反应的逻辑漏洞，全面分析了带来社交线索效应偏差的可能原因，为人机传播理论研究和社交线索相关设计实践提供参考。

关键词(KeyWords)： 人机传播;社交线索;社交信号;社交反应;人工智能

Abstract:

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基金项目(Foundation):

作者(Author): 牟怡,官奕聪

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