中美主播跨洋对话的全球传播效果——一次中国全球媒介事件的案例分析Global Communication Impact of Chinese-American Anchor Cross-border Live Dialogue: A Case Study on the Global Media Event of China
罗青,方帆,毕建录,马文龙
摘要(Abstract)：
本文作者作为CGTN国际传播课题组成员,采用案例研究的方法,把发生在2019年5月的"中美主播跨洋对话"作为一次融媒体时代中国全球传播的重大媒介事件,对参与此次跨洋对话的亲历者和组织者进行了深入采访,跟踪比较了事件前后CGTN有关中美贸易战的传播内容和效果,记录分析了本事件发展过程中诸多重要的全球传播数据,并从媒介事件的发展创新视角,分析了跨洋对话的国际传播效果。本文从全球媒体影响力评估、全球区域影响力分析、社交媒体影响力以及全球媒体报道内容角度,对此次中美主播跨洋对话的传播效果进行解读分析。
关键词(KeyWords)： 中美主播跨洋对话;全球传播效果;媒介事件;案例分析
基金项目(Foundation):
作者(Author): 罗青,方帆,毕建录,马文龙
DOI: 10.16602/j.gmj.20190031
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- ① 全球传播效果研究课题组为国内外十余个国家的传播学和中国问题研究国际专家所建立全球传播智库,为重大舆论议题中的中国全球传播效果提供数据评价支持和内容传播效果分析。课题组组长为罗青教授,组员包括Susan Brownell教授、 Guiseppe Richeri教授等,课题研究从2008年北京奥运全球传播效果比较研究开始,研究成果陆续发表于Routledge Taylor & Francis出版社。
- ② 见2019年7月27日《中美主播跨洋对话案例分析研讨会记录》。
- ③ 本部分引自7月27日对刘欣和毕建录本人的采访,部分内容引自梅焰、毕建录撰写的工作记录《对史上首次中美主播跨洋对话的总结》一文。
- ④ BBC原报道https://www.bbc.com/news/world-asia-china-41523073。刘欣在CGTN《点到为止》的评论:https://news.cgtn.com/news/34496a4 d31597a6333566d54/index.html。BBC记者推特对刘欣评论的反馈:https://mobile.twitter.com/stephenmcdonell/status/921595561110683648。
- ⑤ 参见翠西·里根(Trish Regan)节目(2019年5月23日):https://www.foxbusiness.com/shows/trish-regan-primetime。
- ⑥ 参见刘欣推特(2019年5月22—30日):https://twitter.com/thepointwithlx/status/1131896102096007168 s=12。
- ⑦ 引自湖南大学舆情研究所《中美女主播跨洋对话事件境外社交网络舆情简报》,简报主持:阳美燕。
- ⑧ 原文为:This article brings together the final remarks from 12 specialists we invite with different research interests and background in humanities and social sciences to offer an academic criticism.China speaks with one voice,that of its political leader.Of course,we can guess that in any organization there are differences of opinion,debate and conflict but we know little about what is going on in China and so the people that the regime is a block (Luo & Richeri,2012,p.428).