兰天

• 1:中国科学院自动化研究所多模态人工智能系统全国重点实验室

摘要(Abstract)：

人格由生物、环境与心理过程的合力塑造而成，数字智能时代的社会环境深刻改变了人格塑造的环境因素，为数字人格的呈现方式、内在结构与变化规律提供了更多可能。本文归纳了计算机科学、社会科学等领域的数字人格研究要点，总结了近年来数字人格的研究进展与趋势，重点介绍了数字人格在新媒体传播与心理学融合的主要研究范式，既包括了个人通过各类社交媒体主动展示的自我认知与情感，也包括被各种网络平台数字足迹所记录的个人行为特征。基于现有研究的发展，本文对数字人格的概念进行界定，即网络环境与生物学特征作用下，个体所具有的典型而独特的心理品质组合系统，是源于个体在与数字环境交互过程中呈现的行为方式，能够以数字方式在新媒体平台中呈现，在此基础上阐述了未来的研究目标，可以结合多种方法探讨数字人格的基本模式与内在规律，促进数字人格健康发展。

关键词(KeyWords)： 数字人格;新媒体传播;人格心理学;媒介心理;认知传播

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金重大项目“智能时代的信息价值观引领研究”(项目编号:18ZDA307)的阶段性研究成果

作者(Author): 兰天

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