王海燕

• 1:清华大学新闻与传播学院

摘要(Abstract)：

社交媒体具有三个主要特征:瓦解权威,模糊公私领域,倾向于情感叙事、负面信息为主。本文探讨它们如何影响健康信息传播效果。传播效果分为两类:信息的扩散和互动。通过对34个医生账号及其1 261条原创微博进行内容分析发现:权威在微博互动的部分并没有被消解,在微博扩散方面专业权威被消解;公私之分对于微博的扩散和互动有不同的影响;微博扩散时情感驱动并未显著强于理性论证;扩散时负面信息为主,但互动时正面信息为主。

关键词(KeyWords)： 微博;健康信息;传播效果;权威性;表达

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 王海燕

DOI: 10.16602/j.gmj.20150020

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