陈宏亮,郭一锦

• 1:浙江大学传媒与国际文化学院

摘要(Abstract)：

媒介中有关网络诈骗的内容成为近年热点，其中既包括反诈的宣教，也包括对于受害者的指责。基于保护动机理论，本研究引入污名化信念、主观规范、感知歧视等维度，旨在探讨媒介信息对于进城务工人员预防诈骗行为的双重影响。对521名进城务工人员的问卷调查发现，指责诈骗受害者的媒介内容一方面增强了进城务工人员的威胁评估和主观规范，同时导致了受害者污名化信念，阻碍了保护策略的采纳。媒介反诈信息则正面影响了进城务工人员的威胁评估、应对评估，并减轻了污名化信念，促进了保护策略的推广。此外，感知歧视程度作为调节变量，放大了污名化信念的负面作用，削弱了应对效能感的积极影响。

关键词(KeyWords)： 进城务工人员;网络诈骗;污名化信念;感知歧视;保护动机理论

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 陈宏亮,郭一锦

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