数字可供性对青年在线约会平台使用意愿的影响研究The Impact of Digital Affordances on the Intentions to Use Online Dating Platforms among Young Adults
冯雨雷,童清艳
摘要(Abstract):
随着独居时代的来临与数字技术的发展,互联网逐渐影响青年人寻找约会对象的方式。基于一项在线实验设计,本研究探讨了在线约会平台的数字可供性如何影响青年群体的在线约会平台使用意愿。研究发现,实名认证、副语言线索和算法推荐正向影响在线约会平台使用意愿。此外,约会焦虑在副语言线索与平台使用意愿之间存在负向调节作用,隐私担忧在算法推荐与平台使用意愿之间存在负向调节作用。本研究从技术示能和社会情境的双重角度对数字可供性进行了诠释,并讨论了初次互动理论、驯化理论和选型婚配在新媒介空间的演变。
关键词(KeyWords): 数字可供性;在线约会;隐私担忧;驯化理论
基金项目(Foundation): 国家重点研发计划项目(项目编号:2020YFF0305300)阶段性成果
作者(Author): 冯雨雷,童清艳
DOI: 10.16602/j.gjms.20220060
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