Gustavo Cardoso,赵明君

• 1:里斯本大学传播社会学研究所(ISCTE)
• 2:里斯本大学国际传播研究中心(CIES)
• 3:清华大学新闻与传播学院

摘要(Abstract)：

本文探讨了一种新型传播的模式——网络化传播。当代传播被视为不同形式的网络化媒介之间的关系的产物，使得媒介成为一种综合体验。在这种体验中，从电话到电视、从报纸到电子游戏、从互联网到广播、从电影到手机等不同技术的不同类型屏幕的使用被结合在一起。传播者、传播者的实践及其媒介素养成为我们个人和社会关注的焦点。作者认为，在网络化传播模式中，媒介、媒介习惯、媒介矩阵和媒介系统都发生了重大转变。这种转变导致了当代传播模式，即网络化传播的出现，它取代了以往的大众传播模式。相应地，媒介化文化成为我们日常生活中被社会普遍认知的文化特征，取代了以往对大众文化的社会认知。

关键词(KeyWords)： 网络化传播;媒介化;增强体验;算法媒介

Abstract:

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基金项目(Foundation):

作者(Author): Gustavo Cardoso,赵明君

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