徐煜

• 1:美国南加州大学安南伯格传播与新闻学院

摘要(Abstract)：

本文致力于探索组织层面选择与运用社会化媒体的影响机制。作者检验了115所中国高校的组织能力与社会化媒体使用层面的数字不平等之间的关系。结果发现,组织能力与组织层面的微博采纳和内容发布频率并不具有显著关联性。此外,组织能力会对提及网络连带的产生造成显著影响,但这种效应在关注—被关注网络的形成中并不存在。组织能力较强的大学更容易在自己的微博中提及其他高校。中国的高校也会倾向于提及那些与自己综合实力相近的学校。

关键词(KeyWords)： 组织能力;微博使用;数字不平等;高等教育机构

Abstract:

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基金项目(Foundation):

作者(Author): 徐煜

DOI: 10.16602/j.gmj.20150019

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