陈虹,张文青

• 1:华东师范大学传播学院
• 2:华东师范大学战略传播研究中心

摘要(Abstract)：

信息时代，数字技术对普通公众的赋权加剧了不同文化之间的矛盾和冲突。因此在数字文化背景下，要解决的核心问题是不同文化如何和谐共处，而战略传播是解决这一问题的关键手段。其中沟通是消解意义误读、缓和冲突并形塑公众认知的重要环节。为此，本研究对Web of Science数据库中2007—2023年的国际战略传播文献进行了可视化分析，发现该领域研究呈现出历时性、共时性以及数字化特征，而该特征下的国际战略传播研究发生了认知维度的转向。基于认知转向，本研究以“意义构建—认知争夺—战略认同”为框架构建国际战略传播沟通机制模型，该模型从多元主体协商构建话语联盟、多维话语整合驱动认知争夺、多重受众聚合共建战略认同三个方面呈现国际战略传播的沟通机制。在此基础上，本研究分析了建立战略传播沟通机制的创新因素，以期提升战略传播沟通效能。

关键词(KeyWords)： 数字文化;战略传播;沟通机制;沟通话语

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金重大项目“中国特色国际传播战略体系构建研究”(项目批准号:22ZDA087)的阶段性成果

作者(Author): 陈虹,张文青

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