卢嘉辉,李炳楠,蒲培洋

• 1:天津大学新媒体与传播学院

摘要(Abstract)：

ChatGPT逐渐发展成为日常工作的智能助手(AI assistant)。但“智能助手”一词以“助手”这一界面隐喻限定了人工智能辅助技术与人交互的形式和规范。目前“智能助手”的功能界面常常以对话形式出现，其本质是一种社交场景。本研究认为，“智能助手”的界面发展方向将可能导致一种基于人格社交特征的技术接纳和使用鸿沟。本研究基于准社会交往视角、认知负荷理论和依恋理论，针对453名在校大学生的ChatGPT使用情况开展了问卷调查。研究发现，尽管ChatGPT所带来的准社会交往体验能够直接地正向预测人们持续使用ChatGPT的意愿，但准社会交往也会在不同依恋回避水平的用户中通过认知负荷间接预测使用意愿。对于依恋回避水平高的个体而言，准社会交往会正向预测他们的认知负荷，进而降低其持续使用意愿。相反，对于依恋回避水平低的个体，准社会交往会负向预测他们使用ChatGPT时的认知负荷，间接地促进了持续使用意愿。基于上述发现，本研究提出应该重视人工智能辅助技术的交互界面设计对不同人格特征人群的技术接纳的影响，且应开发多种交互界面以适应不同社交特征人群的使用偏好。同时，应谨慎对待如“智能助手”“人机协作”等学术词汇所隐含的交互界面设计倾向，警惕相关词汇的使用成为一种技术和文化霸权的手段。

关键词(KeyWords)： ChatGPT;界面;准社会交往;认知负荷;依恋回避

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 卢嘉辉,李炳楠,蒲培洋

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