变化中的企业危机传播图景:全媒体时代的生活The Changing Landscape of Corporate Crisis Communication:Life in the Omni-media Era
W.蒂莫西·库姆斯,孟冬雪
摘要(Abstract)：
本文为W.蒂莫西·库姆斯教授在清华大学"全媒体时代的危机传播与新闻发布"国际学术论坛上的发言。通过对组织外部与内部多种影响因素的梳理,以及对"挑战式危机"的概念界定,本文探讨了全媒体时代企业危机传播的新图景,并总结出企业在应对外部威胁、维护内部利益相关者关系以及处理挑战式危机等方面的经验。
关键词(KeyWords)： 危机传播;全媒体;挑战式危机
基金项目(Foundation):
作者(Author): W.蒂莫西·库姆斯,孟冬雪
DOI: 10.16602/j.gmj.20150013
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