李希光,苏婧,文三妹

• 1:清华大学健康传播研究所

摘要(Abstract)：

本研究基于问卷调查(N=2144)考察了我国公众对新型冠状病毒肺炎(COVID-19)暴发初期的健康信息采用意向,并探讨了相关影响因素,为此,本研究构建健康信息采用模型。研究发现,受众对疫情风险的知晓到重视存在严重滞后现象,新闻媒体依然是公众获取信息的主阵地,但公众对科普新闻兴趣不高。公众在疫情暴发期间的健康信息采用意向受到多方面的影响:风险感知通过影响公众的恐惧情绪进一步影响健康信息采用意向,而感知效能对疫情期间公众的健康信息采用也具有正向影响。研究还发现,公众的风险感知与现实情况存在差异,处境(疫情严重地区或其他地区)、性别、媒介渠道等对公众对新冠病毒肺炎的风险感知有影响,即不同的人群认为疫情的严重性和自身罹患疾病的可能性存在差异。对此,本文提出应重视调研人群对疫情风险感知的差异性,有针对性地开展风险沟通和舆论引导;同时,重视人际渠道在疫情暴发早期的传播作用并充分利用感知效能、恐惧诉求等强化对公众健康信息采用意向的积极影响。

关键词(KeyWords)： 健康信息采用;新型冠状病毒肺炎;风险感知;问卷调查

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 李希光,苏婧,文三妹

DOI: 10.16602/j.gmj.20200009

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