蒋贤成

• 1:中国人民大学新闻学院

摘要(Abstract)：

在风险全球化时代，跨国健康合作成为应对全球健康危机、构建人类卫生健康共同体的重要依托。与群体内援助行为相比，跨国健康援助的动因更为复杂。本研究从群体间关系视角出发，梳理群体间健康援助的认知模式与影响维度，归纳群体间健康援助报道的利己、利他、互利三种价值框架，及其在对内群体援助决策支持度、对受援外群体好感度、对人类卫生健康共同体认同度三个层次上对援助国公众认知的影响。本研究通过实验发现价值框架在援助国公众的对内群体援助决策支持度和对受援外群体好感度这两项上产生显著影响，其中利他框架组被试的这两项指标均高于利己框架组、互利框架组和无价值框架组，说明利他框架具有较好说服效果。本研究对健康援助议题的报道策略具有重要启示意义。

关键词(KeyWords)： 全球健康传播;媒体框架;利他;群体间援助;群体间关系

Abstract:

Keywords:

基金项目(Foundation): 中国人民大学科学研究基金项目(中央高校基本科研业务费专项资金资助)(科研编号:23XNH141)的阶段性研究成果

作者(Author): 蒋贤成

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