浪漫剧观看与观众的浪漫理想形塑Romance Dramas Viewership and It's Impact on Audiences' Romantic Ideals
曹书乐,帕孜丽娅·阿力木
摘要(Abstract):
浪漫剧是当下最流行的国产电视剧类型之一,但少有学术研究系统地调查受众的浪漫叙事阅听经验与所持爱情理念的勾连。本文对过去十多年来最受欢迎的50部国产浪漫剧展开叙事分析和文本分析,又基于655份国产浪漫剧观众的有效问卷,分析了观众的观看行为特点,总结了观众通过观看浪漫剧所形成的浪漫理想、浪漫剧观看与其婚恋观的联系,以及性别的影响。研究发现,温和解语的英俊男性和自立自强的聪慧女性是最受喜爱的浪漫剧男女主角性别气质类型,体现出新语境下模糊二元对立边界的特质。真爱唯一、男女平等相待、爱需要时间的积累与考验、爱可以克服一切障碍,是最受喜爱的浪漫关系模式。浪漫剧观众中有30%的男观众,他们乐于与情感对象一起观看浪漫剧和讨论。约三分之二的浪漫剧观众具有积极正面的婚恋观,观看浪漫剧也在一定程度上让观众渴望爱情和亲密关系。
关键词(KeyWords): 浪漫剧;爱情;理想;浪漫;受众调查
基金项目(Foundation): 清华大学自主科研计划资助
作者(Author): 曹书乐,帕孜丽娅·阿力木
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