马超

• 1:西南交通大学人文学院

摘要(Abstract)：

尽管媒介素养的理念引入中国大陆已有20余年,但学术场域中的相关研究却存在着实证研究少、研究群体单一、测量工具缺失等问题。针对此种现状,文章基于西部省域居民的大样本调查(N=2763),采用科学的方法编制了一套测量居民媒介素养的量表,并对影响居民媒介素养的因素进行了探究。研究发现,传统媒体和新媒体的接触频率均可以正向影响居民的媒介素养。同时研究发现,与传统的观念相反,公众对"软新闻"的关注同样可以对媒介素养带来积极的促进作用,而"知识型"媒介使用动机也可以对媒介素养产生显著的正向影响。本研究深化了关于"知识沟"的认识,说明先天的社会经济地位并不是影响人们知识差距的唯一因素,后天的媒介接触动机和使用行为同样是影响人们知识积累的重要条件。最后研究还反思了公众的信息偏好与公民参与行为之间的认识误区。

关键词(KeyWords)： 媒介素养量表;软新闻;媒介素养教育;媒介使用动机;知识沟

Abstract:

Keywords:

基金项目(Foundation): 国家社科基金项目“中国社会流行语的传播图谱、话语变异与社会心理研究(1999—2019)”项目编号(20BXW060)阶段性成果

作者(Author): 马超

DOI: 10.16602/j.gmj.20200030

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• ① 具体的城市分别为:川东地区选取了达州市和广安市,川西地区选取了凉山彝族自治州和雅安市,川南地区选择了宜宾市和乐山市,川北地区选择了遂宁市和南充市,川中地区选择了成都市和绵阳市。