跨媒介讲故事、企业协同和受众表达Transmedia Storytelling,Corporate Synergy and Audience Expression
Leigh H.Edwards,丁艺宁,朱松梅
摘要(Abstract)：
本文认为,跨媒介讲故事的做法显示出两种相互竞争的趋势:一方面,体现了企业间的协同作用;另一方面,考虑到观众生成的参与性文化。本文检验了这些竞争性的动力和多种媒体平台间跨媒介讲故事做法的新进展。本文评估了近期的媒介理论在解释这些跨媒介讲故事趋势时的表现,还分析了几个关键案例,包括在线互动式电视真人秀和参与式众包音乐视频。
关键词(KeyWords)： 企业协同;跨媒介讲故事;参与式文化;新媒介;电视真人秀;媒介研究
基金项目(Foundation):
作者(Author): Leigh H.Edwards,丁艺宁,朱松梅
DOI: 10.16602/j.gmj.2014.01.008
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